This project introduced an optional call‑to‑action button in the homepage Hero, allowing employees to go directly to a priority destination when immediate action was needed. The goal was to enable true “one‑click solutions” while preserving the Hero as a content‑first experience.
My role: Senior UX Architect. I defined the interaction model, requirements, guardrails, and partnered with engineering through QA refinement and implementation.
Impactand recognition: Reduced friction for time‑sensitive tasks by enabling direct navigation from the homepage. The pattern complemented other Hero enhancements that drove measurable engagement improvements across the intranet.
Previously, the Hero experience required employees to open a featured article or page before finding the actual link or action. This enhancement added an optional secondary button so content owners could guide users directly to a destination when appropriate.
The optional Hero button enables content owners to create direct paths to forms, surveys, tools, or external resources, reducing friction when immediate action matters.
Cox Communications
All Employees
Senior UX Architect
November 2024 - December 2024
Figma, Photoshop, Illustrator, SharePoint
• Defined the optional Hero button interaction pattern and behavior
• Documented requirements and edge cases to prevent inconsistent or broken UI states
• Partnered with engineering and platform teams to refine implementation details
• Made the button optional so the Hero could remain content‑first by default
• Supported both internal and external destinations to scale across enterprise use cases
• Established guardrails to hide the button when required fields were missing
• Considered consistent signaling when the button routes users outside the intranet
In one high-priority test, nearly 43% of employees used the optional Hero button to access high-priority content directly instead of clicking the button to read the CoxOne article first.
Follow-up communications confirmed sustained success: the optional Hero button continued to drive engagement even after the initial hero content was replaced.
Successes / Failures
Success: High-priority comms
This enhancement enabled Corporate Communications leaders and executives to deliver high‑priority content to employees with minimal friction, and the 43% click‑through rate on our most critical Hero content validated the value of offering it as an option.
Success: Budget
No additional budget was allocated for this project. All work and implementation were completed with existing resources.
Failure: None so far
This enhancement has been working as intended for multiple use cases flawlessy but also sparingly only for important communications.