This project enhanced the intranet by embedding featured videos directly into the hero section so employees could watch priority messages immediately without navigating into an article or sub-page. The goal was to reduce friction and significantly increase engagement with video communications.
My role: Senior UX Architect. I led the UX direction and experience design, partnered with developers and IT through development, QA, and production, and supported adoption by proving viewership growth with stakeholders and content creators.
Impact and recognition: Embedded Hero videos averaged a 203% increase in views. The feature was fully implementated ahead of schedule and was recognized by the Florida Public Relations Association (FPRA) with the Award of Distinction at the 2025 PR & Comms Summit.
Employee research showed a strong preference for video communications and a desire for simpler, faster access to important content. Prior to this enhancement, videos were buried inside articles, reducing visibility and engagement. This initiative repositioned video as a first‑class homepage experience.
Cox Communications
All Employees
Senior UX Architect
July 2024 - October 2024
Figma, Photoshop, Illustrator, SharePoint
• Defined the end‑to‑end Hero video experience and produced UX mockups for the embedded videos.
• Partnered with our external vendor and internal IT through implementation, testing, and production rollout.
• Supported content and video creators by aligning workflows needed to embed videos for exposure.
• Ensured the experience worked reliably on a high‑visibility homepage surface.
• Embedded video directly in the Hero instead of inside articles to eliminate unnecessary clicks.
• Designed the solution as a reusable platform capability rather than a one‑off feature.
• Used a staged rollout (development, QA, production) to reduce risk on acritical homepage element.
• Defined clear success metrics up front to measure impact objectively
We were limited to the existing hero layout, so I designed solutions that fit within those constraints without disrupting the surrounding content.
To evaluate the hero video enhancement, we varied how long the video appeared in the hero versus within the article. The top-performing video delivered results 802% higher than the median performance of videos prior to the launch of the enhancement.
We measured retention rates to inform recommended video durations. Results indicated peak performance occurs below one minute, while perceived importance increased tolerance for longer videos.
When we reviewed 2024 video views, every video featured in the hero immediately rose to the top of the rankings. In several cases, featured videos even outperformed messages from executives.
Successes / Failures
Success: Information Architecture
Embedded featured videos averaged 203% more views than previously featured videos, exceeding objective by 183%.
Success: Budget
No additional budget was allocated for this project. All work and implementation were completed with existing resources.
Failure: Vertical Videos
While we can embed both horizontal and vertical videos in the hero, we were not happy with how they looked. We decided to instead edit vertical videos into a horizontal format before featuring them in the hero.
Winner of Award of Distinction from the Florida Public Relations Association (FPRA)
We brought home a big win from the 2025 PR & Comms Summit! Our Digital Channels team at Cox Communications was honored at the Golden Image Awards Gala, hosted by the Florida Public Relations Association (FPRA), with:
The Award of Distinction - For our intranet's featured video enhancement that gave employees what they asked for: a 1-click viewing experience. As the Sr. UX Architect, I led the design and collaborated with my team and partners to plan, develop, test, educate content authors, implement, and monitor the performance and feedback. The result? A 203% increase in video views!!
